Over 3,500 Members of the Property Management Industry Attended
Property Management Services Authority’s Continuing Professional Development Seminar
Exploring the Practical Application of the “iAM Smart” Personal Code
in the Property Management Industry and Privacy Compliance
To encourage the property management (PM) industry to make better use of innovative technology to enhance service quality and to strengthen understanding of the “iAM Smart” personal code, the Property Management Services Authority (PMSA) today co-organised with the Government’s Digital Policy Office (DPO) a Continuing Professional Development (CPD) seminar titled “Application of "iAM Smart" Personal Code in the PM Sector: New Directions in Digital Transformation and Privacy Compliance”. Over 3,500 members of the PM industry participated in the seminar both in-person and online, gaining insights from the perspectives of personal data protection, technology application, and practical case studies on how the “iAM Smart” personal code can assist the PM industry in promoting digital transformation and enhancing compliance, efficiency and service quality in daily PM work.
Mr Brian SUN, Assistant Commissioner (Data Applications) of the DPO, attended the seminar to support the event and delivered opening remarks. Various guest speakers shared insights during the seminar, including:
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Ms Rebecca HO, Assistant Privacy Commissioner for Personal Data (Complaints and Criminal Investigation) of the Office of the Privacy Commissioner for Personal Data, explained the compliance issues and common risks relating to personal data protection in the PM industry;
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Mr Patrick Lai, Chief Systems Manager (Data Applications) of the DPO, explained how the “iAM Smart” personal code can enhance compliance and efficiency in PM work;
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Mr Derek LO, Chief Manager / Management (Support Services, Estate Management) of the Hong Kong Housing Authority introduced the application of the “iAM Smart” personal code in smart access control system for public housing; and
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Mr Tim CHAN, Associate Director, Research & Technology Development of the Logistics and Supply Chain MultiTech R&D Centre Limited, Ms Bianca HO, Head of Digital Transformation and Project Management Office of the Savills Property Management Limited, Mr John WONG, Director of Lik On Security Limited, and Mr Charles AN, Chief Executive Officer of CardApp Limited, shared practical development and application cases of the “iAM Smart” personal code in the PM industry.
Dr James WONG, Chairperson of the PMSA, said, “Leveraging innovative technology is a key driving force for the advancement of the PM industry. The PMSA has always actively encouraged the industry to widely adopt innovative technology for promoting the digitalisation of PM services. The ‘iAM Smart’ personal code not only simplifies visitor registration process and improves frontline PM work efficiency, it also strengthens personal data protection and complies with the requirement of the Personal Data (Privacy) Ordinance (Cap. 486). Through this seminar, the PMSA aims to enable the industry to gain a deeper understanding of the practical application and compliance requirement of the technology, and to encourage PM practitioners to advance with times and jointly drive the industry towards enhanced professionalism and quality.”
Mr Brian Sun, Assistant Commissioner (Data Applications) of the DPO, said, “The Government has been actively promoting digital transformation across industries. The ‘iAM Smart’ Personal Code function introduced by the DPO precisely provides an innovative solution that supports identity verification while balancing privacy protection. The ‘iAM Smart’ Personal Code allows citizens to display anonymous personal identity information in the format of QR code via ‘iAM Smart’, assisting property management enterprises in easily achieving privacy compliance goals. At present, more than 60 residential estates, government buildings and commercial buildings across the territory have adopted the ‘iAM Smart’ Personal Code to support visitor registration or access control facilities. The DPO hopes that the PM industry will continue to innovate, actively embrace digital technology, and make good use of the ‘iAM Smart’ functions, and flexibly integrate technology into PM services to jointly building a safer, more convenient and more efficient smart city for Hong Kong residents.”
Following the ending of the three-year transitional period of the PM industry licensing regime, the PMSA has commenced mandatory implementation of its CPD Scheme. PM Practitioner licence holders of different tiers are required to receive continuing education in phases with the aim to drive the advancement and raise the professional standard as well as status of the industry. Under the Scheme, PM practitioners (Tier 1) are required to complete a minimum of 12 hours of qualifying CPD activities/courses each year, while PM practitioners (Tier 2) are required to complete a minimum of 6 hours of CPD activities/courses each year. The PMSA has imposed mandatory CPD participation condition on all newly issued or renewed licences since 1 August 2023. Non-compliance may affect future licence renewal.
For details, please visit the PMSA website: www.pmsa.org.hk
Ends/Thursday, 23 July, 2026
Issued at HKT 18:00
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Photo Captions

Photo 1: The Property Management Services Authority today co-organised with the Government’s Digital Policy Office a Continuing Professional Development seminar titled “Application of "iAM Smart" Personal Code in the PM Sector: New Directions in Digital Transformation and Privacy Compliance”. Over 3,500 members of the property management industry participated in the seminar both in-person and online, gaining insights from the perspectives of personal data protection, technology application, and practical case studies on how the “iAM Smart” personal code can assist the PM industry in promoting digital transformation and enhancing compliance, efficiency and service quality in daily PM work.

Photo 2: Mr Brian Sun, Assistant Commissioner (Data Applications) of the Government’s Digital Policy Office, attended the Property Management Services Authority’s Continuing Professional Development seminar to support the event and delivered opening remarks.

Photo 3: Representatives from the Office of the Privacy Commissioner for Personal Data, the Digital Policy Office, the Hong Kong Housing Authority, the Logistics and Supply Chain MultiTech R&D Centre Limited, Savills Property Management Limited, Lik On Security Limited and CardApp Limited attended the Property Management Services Authority’s Continuing Professional Development seminar as guest speakers, sharing insight on personal data protection, technology application and related practical cases.



